eXubrio and Saphar Collaborate on Marketing Communications Support for Small Businesses

Buffalo, NY and Rochester, NY June 23, 2004 -- eXubrio, LLC, a marketing consulting firm based in Buffalo, N.Y., and Saphar & Associates Inc., a Rochester-based marketing communications agency, are working together to offer marketing communications solutions for small and mid-sized businesses.

The two companies are developing economical fixed-price marketing plan and marketing communications audits that will improve communications results for three types of companies:
* "Old-technology' companies with sales that are not meeting expectations or have reached a plateau.
* Expanding companies ready to bring their marketing communications to a higher professional level.
* Startup companies looking to develop their messaging.

"The old saying in communications is, 'I know that 50 percent of my ad budget is wasted; the problem is, I don't know which half,'" said Chip Partner, president, Saphar & Associates. "Smaller companies with tight budgets can't afford those odds. Saphar's collaboration with eXubrio will provide high-powered consulting at an affordable price to help clients get bigger bang from their communications spending."

"Every dollar you spend on communications should drive sales," said Paul McAfee, principal, eXubrio. "Sales should deliver profitable revenue and you should spend less to get there. We will help our clients align their communications directly with sales results."

McAfee added that he and Saphar have a long history of working together, collaborating on successful programs for Fortune 500 companies and smaller businesses.

About Saphar
Saphar is a Rochester, N.Y.-based company that offers full service marketing communications services in Rochester and Thousand Oaks, Calif. Founded in 1971, Saphar offers award-winning expertise in public relations, communications strategy and graphic design. The company specializes in serving clients with products that employ complex technology. Visit www.saphar.com for more information.

About eXubrio
eXubrio's services help companies improve the financial impact of their marketing and business development activities. eXubrio's processes include collaborative development, implementation and execution of marketing, sales, and business development programs. eXubrio has proven its approach with clients of all sizes in many industries.

eXubrio's services include strategic sales and marketing planning and implementation; market research and analysis; public and investor relations management; and marketing communications. The company has offices in Buffalo, N.Y., San Francisco and Tel Aviv, Israel. More information about eXubrio is available at www.exubrio.com.

Contacts:
Jeffrey Halik - Saphar
+1 (585) 325-7624 x33

Paul McAfee
eXubrio, LLC





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